• BREAK THROUGH YOUR BARRIERS TO GROWTH

      With a clear go-to-market strategy and repeatable growth and revenue playbooks

    • Go-to-Market Strategy and Execution for Technology Companies

       

      Go-to-Market Strategy

      We help you clarify and prioritize target customer segments and clearly communicate the value you deliver to them

      so you can get the most out of your funds and resources.

       

      Go-to-Market Execution

      We turn strategies into repeatable growth marketing, sales, and business development action plans and playbooks

      so you can systematically drive, sustain, and accelerate growth.

       

      Our Process

      1

      Discover

      We dig into your business situation and challenge—informed by our deep experience and perspective.

      2

      Propose

      We propose an approach to solving your challenge and outline the deliverables.

      3

      Deliver

      We deliver strategies and action plans—and can also help you execute.

    • Services

      Accelerate growth with a clear strategy and repeatable playbooks

      Strategy 

      Go-to-Market Strategy

      Get crystal clear about your target market and communicate the value you deliver
      • Define and prioritize Ideal Customer Profiles and Buyer Personas 
      • Create differentiated Positioning and compelling Messaging
      • Set your Distribution strategy and mix - and Pricing 
      • Empower Sales and Marketing with tools, training, and program briefs

      Growth 

      Growth Marketing

      Accelerate growth with an agile marketing playbook and roadmap
      • Align marketing programs with your go-to-market strategy 
      • Drive continuous improvement of marketing programs and tactics 
      • Optimize every stage of the customer lifecycle: from awareness  and acquisition to activation, activity, and advocacy 

      Revenue 

      Sales Strategy and Business Development

      Maximize sales effectiveness and uncover new revenue opportunities
       
      Sales Strategy and Enablement
      • Sales and Marketing alignment
      • Sales funnel analysis, design, and implementation  
      • Sales playbook design and implementation 
      Business Development and Partnership Programs
      • Partner development, contract negotiation, and relationship management
      • Standardized partner program design and implementation
      • Co-op marketing and sales program design and implementation
       

    • Results

      Dynamic results for businesses of all sizes — from startups to enterprises

      Strategy, Growth, Revenue

      eBay-owned eCommerce Platforms

       

      Magento: Built and led product marketing programs that helped establish Magento Enterprise Edition as a leading enterprise-class platform and double license sales

       

      eBay Enterprise: Created integrated go-to-market programs and sales playbooks that helped drive hundreds of millions in contract value

      Growth

      Digital Adoption Platform Startup

       

      Developed and executed go-to-market strategy and integrated marketing programs that tripled traffic, drove thousands of leads, and created a seven-figure sales pipeline

        Revenue

        eCommerce Shipping Startup

         

        Closed four strategic partnerships and created standardized partner program driving six figures in incremental revenue

         

        Revamped inside sales process resulting in four months of 20% free trial to paid conversion, tens of thousands in incremental pipeline, and record cash flow

      • What is the use of running when we are not on the right way?

        — German Proverb

        ABOUT SPARK CONSULTING

        We believe there are no silver bullets. And that sparks of genius require planning and process to come to fruition and yield sustainable growth.

         

        Speed and urgency, yes. But speed and urgency are that much more effective when you take the time to think through a strategy and arm yourself with frameworks designed to systematically drive and accelerate growth.

         

        From defining and prioritizing ideal customer profiles and driving demand to maximizing conversions and uncovering new revenue opportunities, Spark Consulting can guide you every step of the way.

         

        ABOUT LIN SHEARER

        Founder and Principal Consultant

         

        Lin brings deep hands-on experience in software and SaaS go-to-market strategy and execution—from co-founding and bootstrapping a B2B eCommerce startup to helping eBay grow three eCommerce platform businesses.

         

        His passion is evangelizing technology that helps businesses of all sizes grow fast, run smart, and deliver great customer experiences.

         

        With a reputation for developing sophisticated go-to-market strategies, Lin is also a persistent problem-solver who will roll up his sleeves and help you execute.

      • GET STARTED TODAY

        Book a discovery call to discuss how Spark Consulting can help you break through your barriers to growth

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