• BREAK THROUGH YOUR BARRIERS TO GROWTH

    With a clear go-to-market strategy and repeatable growth and revenue playbooks

  • Go-to-Market Strategy and Execution for Technology Companies

     

    Go-to-Market Strategy

    We help you clarify and prioritize target customer segments and clearly communicate the value you deliver to them

    so you can get the most out of your funds and resources.

     

    Go-to-Market Execution

    We turn strategies into repeatable growth marketing, sales, and business development action plans and playbooks

    so you can systematically drive, sustain, and accelerate growth.

     

    Our Process

    1

    Discover

    We dig into your business situation and challenge—informed by our deep experience and perspective.

    2

    Propose

    We propose an approach to solving your challenge and outline the deliverables.

    3

    Deliver

    We deliver strategies and action plans—and can also help you execute.

  • Services

    Accelerate growth with a clear strategy and repeatable playbooks

    Strategy 

    Go-to-Market Strategy

    Get crystal clear about your target market and communicate the value you deliver
    • Define and prioritize Ideal Customer Profiles and Buyer Personas 
    • Create differentiated Positioning and compelling Messaging
    • Set your Distribution strategy and mix - and Pricing 
    • Empower Sales and Marketing with tools, training, and program briefs

    Growth 

    Growth Marketing

    Accelerate growth with an agile marketing playbook and roadmap
    • Align marketing programs with your go-to-market strategy 
    • Drive continuous improvement of marketing programs and tactics 
    • Optimize every stage of the customer lifecycle: from awareness  and acquisition to activation, activity, and advocacy 

    Revenue 

    Sales Strategy and Business Development

    Maximize sales effectiveness and uncover new revenue opportunities
     
    Sales Strategy and Enablement
    • Sales and Marketing alignment
    • Sales funnel analysis, design, and implementation  
    • Sales playbook design and implementation 
    Business Development and Partnership Programs
    • Partner development, contract negotiation, and relationship management
    • Standardized partner program design and implementation
    • Co-op marketing and sales program design and implementation
     

  • Results

    Dynamic results for businesses of all sizes — from startups to enterprises

    Strategy, Growth, Revenue

    eBay-owned eCommerce Platforms

     

    Magento: Built and led product marketing programs that helped establish Magento Enterprise Edition as a leading enterprise-class platform and double license sales

     

    eBay Enterprise: Created integrated go-to-market programs and sales playbooks that helped drive hundreds of millions in contract value

    Growth

    Digital Adoption Platform Startup

     

    Developed and executed go-to-market strategy and integrated marketing programs that tripled traffic, drove thousands of leads, and created a seven-figure sales pipeline

      Revenue

      eCommerce Shipping Startup

       

      Closed four strategic partnerships and created standardized partner program driving six figures in incremental revenue

       

      Revamped inside sales process resulting in four months of 20% free trial to paid conversion, tens of thousands in incremental pipeline, and record cash flow

    • What is the use of running when we are not on the right way?

      — German Proverb

      ABOUT SPARK CONSULTING

      We believe there are no silver bullets. And that sparks of genius require planning and process to come to fruition and yield sustainable growth.

       

      Speed and urgency, yes. But speed and urgency are that much more effective when you take the time to think through a strategy and arm yourself with frameworks designed to systematically drive and accelerate growth.

       

      From defining and prioritizing ideal customer profiles and driving demand to maximizing conversions and uncovering new revenue opportunities, Spark Consulting can guide you every step of the way.

       

      ABOUT LIN SHEARER

      Founder and Principal Consultant

       

      Lin brings deep hands-on experience in software and SaaS go-to-market strategy and execution—from co-founding and bootstrapping a B2B eCommerce startup to helping eBay grow three eCommerce platform businesses.

       

      His passion is evangelizing technology that helps businesses of all sizes grow fast, run smart, and deliver great customer experiences.

       

      With a reputation for developing sophisticated go-to-market strategies, Lin is also a persistent problem-solver who will roll up his sleeves and help you execute.

    • GET STARTED TODAY

      Book a discovery call to discuss how Spark Consulting can help you break through your barriers to growth

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