GTM STRATEGY | GROWTH | REVENUE
BREAK THROUGH YOUR BARRIERS TO GROWTH
With a clear go-to-market strategy and repeatable growth and revenue playbooks
Go-to-Market Strategy and Execution for Technology Companies
We help you clarify and prioritize target customer segments and clearly communicate the value you deliver to them
so you can get the most out of your funds and resources.
We turn strategies into repeatable growth marketing, sales, and business development action plans and playbooks
so you can systematically drive, sustain, and accelerate growth.
We dig into your business situation and challenge—informed by our deep experience and perspective.
We propose an approach to solving your challenge and outline the deliverables.
We deliver strategies and action plans—and can also help you execute.
Accelerate growth with a clear strategy and repeatable playbooks
Sales Strategy and Business Development
Dynamic results for businesses of all sizes — from startups to enterprises
Strategy, Growth, Revenue
eBay-owned eCommerce Platforms
Magento: Built and led product marketing programs that helped establish Magento Enterprise Edition as a leading enterprise-class platform and double license sales
eBay Enterprise: Created integrated go-to-market programs and sales playbooks that helped drive hundreds of millions in contract value
Digital Adoption Platform Startup
Developed and executed go-to-market strategy and integrated marketing programs that tripled traffic, drove thousands of leads, and created a seven-figure sales pipeline
eCommerce Shipping Startup
Closed four strategic partnerships and created standardized partner program driving six figures in incremental revenue
Revamped inside sales process resulting in four months of 20% free trial to paid conversion, tens of thousands in incremental pipeline, and record cash flow
What is the use of running when we are not on the right way?
— German Proverb
ABOUT SPARK CONSULTING
We believe there are no silver bullets. And that sparks of genius require planning and process to come to fruition and yield sustainable growth.
Speed and urgency, yes. But speed and urgency are that much more effective when you take the time to think through a strategy and arm yourself with frameworks designed to systematically drive and accelerate growth.
From defining and prioritizing ideal customer profiles and driving demand to maximizing conversions and uncovering new revenue opportunities, Spark Consulting can guide you every step of the way.
ABOUT LIN SHEARER
Founder and Principal Consultant
Lin brings deep hands-on experience in software and SaaS go-to-market strategy and execution—from co-founding and bootstrapping a B2B eCommerce startup to helping eBay grow three eCommerce platform businesses.
His passion is evangelizing technology that helps businesses of all sizes grow fast, run smart, and deliver great customer experiences.
With a reputation for developing sophisticated go-to-market strategies, Lin is also a persistent problem-solver who will roll up his sleeves and help you execute.
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© 2019 Sparkemdash LLC